Louis' pick of the week - Callaway Chrome Soft Truvis Technology The new Callaway Chrome Soft balls have been a great hit for Callaway but with their Truvis Technology added they have been an even bigger success. With the new 2018 range of Callaway Chrome Soft Truvis balls you get the new Chrome Soft technology on the inside and Truvis technology on the outside. This adds up to Callaway saying this arguably makes this the highest performing ball in golf. Callaway’s Truvis technology is for increased focus and visibility when hitting and setting up to the ball. The football like pattern on the ball makes the ball look mentally bigger than a normal plain ball. This is down to the markings on the ball activating different receptors in your optical system that enable better feedback through looking at the ball. The repeating of the markings all over the ball actually increase the contrast of the ball against the ground making the ball easier for you to see giving it the appearance that the ball is bigger. Through the ball appearing bigger this can give you more confidence to hit the ball easier and more consistently. Anytime your confidence is increased in golf you’re more likely to play much better golf. This Truvis technology also gives you more feedback when chipping and putting. This is because the pattern on the ball actually allows you to see the ball spin and roll. You can then start to adjust the way you chip and putt through seeing what puts more spin or roll on the ball. This can really improve your chipping and putting through learning how to manipulate the ball to add or reduce spin. With putting you can change the way you strike your putts and see the ball roll differently. This is a visual aid and can help you memorise the way you want to see the ball rolling so that you can repeat this on all your putts! If you would like some more information on this year’s 2018 Callaway Chrome Soft Truvis balls pop into the shop and ask a member of the team. Let us know how you get on with these balls but also come see if you notice the difference in size compared to a plain ball without the Truvis technology on. We have the Blue, Pink and Red Truvis technology balls in stock at the moment selling at £10 a sleeve or £34.99 for a dozen. However, if you like yourself a good deal then buy 2 dozen for only £65!
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